Is it possible to take a latent variable (for example Marketing) as for a composite variable which can be measured through its components ( for example promotional expenditure, price discounts etc). We can always argue that Marketing is itself a measured variable but if we take it as a composite function of all the activities that comprises of marketing then is it possible to use it as a latent variable? Will it violate any principles of SEM or factor analysis ?
A quick response will be highly helpful as I'm reaching the deadline of my project submission and I'm stuck due to this problem.
Thank you in advance.
Copyright © 2007-2024 The OpenMx Project